RYKERFITCH
Everything in this story is either true or made up.
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Intraknit™

Named & launched.

A departure from the typical, fun Smartwool aesthetic—the campaign had to be sleek and bold.

A departure from the typical, fun Smartwool aesthetic—the campaign had to be sleek and bold.

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We shot it to feel dynamic and powerful.

We shot it to feel dynamic and powerful.

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We had to be loud and prominent with our displays—highlighting its performance.

We had to be loud and prominent with our displays—highlighting its performance.

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Our launch was the culmination of 7+ years of design. And a technical feat on top of that.

Our launch was the culmination of 7+ years of design. And a technical feat on top of that.

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